To prepare:Develop the scenario by incorporating the following details. You may make up these details or base them on your workplace experiences. Include: Name and type of agency or organization Its

To prepare:

  • Develop the scenario by incorporating the following details. You may make up these details or base them on your workplace experiences. Include:
  • Name and type of agency or organization
  • Its purpose or mission
  • Purpose of the message you are creating and what issue(s) it aims to address
  • Target audience for the message
  • Consider whether the fear or guilt appeal will be more effective for the target audience and to achieve the message goals.
  • Create the text of the message, to include in your Discussion post.
  • Check your message for ethical compliance using the code of ethics associated with the type of professional organization you chose.

By Day 3

Post responses to the following:

  • Present the text of your message and the relevant contextual details, including the sponsoring agency/organization, message purpose, and target audience. Explain how your message demonstrates the fear or the guilt appeal and your assessment of the message‚Äôs compliance with ethical standards.
  • Justify your choice of appeal and why it should be effective for the target audience and issue(s).
 

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