media sources

Public opinion has a strong influence over diversity management decisions. Consider this week’s readings, videos and your personal experiences. Describe at least two ways in which media sources could impact workplace diversity decisions. If you were a public affairs director, how you would manage media sources to address these issues?

Readings and Resources

Articles, Websites, and Videos:

This article provides an excellent historical view of age discrimination and the associated legislation. In addition, you will learn to what extent this legislation has been effective.

This article highlights real cases to include Walmart and Costco, among others. You’ll get another good look about the history of pay equality along with the effectiveness of associated legislation.

This article includes legislation and court cases regarding discrimination based on age, sex, and disabilities. It provides valuable insights regarding the burden of proof.

This article highlights the lawsuit and the response by Walmart.

This article on race discrimination provides a good background of this important issue, and the original intent of Title VII.

Watch Video DMGT: Ethics: Equality and Diversity

User: dmgtplc – Added: 11/8/12

YouTube URL: http://www.youtube.com/watch?v=CkjSAvFGqTU

Watch Video Blair Taylor, Chief Diversity Officer, Starbucks at 2015 National Opportunity Summit

User: Opportunity Nation – Added: 3/12/15

YouTube URL: http://www.youtube.com/watch?v=9h74T8pJjaU

This video provides a good and quick introduction to discrimination and the reason we have legislation. How do you communicate the priority of diversity and people, just listen to the Chief Diversity Officer for Starbucks.

Watch Video Ruling on Wal-Mart Gender Bias May Reshape Class-Action Claims

User: PBS NewsHour – Added: 6/20/11

YouTube URL: http://www.youtube.com/watch?v=uaQdYVINFd4

Watch Video Wal-Mart Markets to Women Despite Gender Discrimination

User: n/a – Added: 7/14/08

YouTube URL: http://www.youtube.com/watch?v=XqDTe8FBefs

This video discusses the well-covered gender discrimination lawsuit against Walmart. This is a Walmart commercial, aired in response to their gender discrimination lawsuit.

 

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