Select an organization that you can get information on and for that organization:
a. Describe the organizationâ€™s business level strategy (up to 1 page)
b. Assess the organizationâ€™s financial performance (up to 2 pages, not including financial documents)
â€¢ Include relevant financial documents (income statement and balance sheet, or other for a non-profit)
â€¢ Critically assess the organizationâ€™s financial performance
c. Describe and assess the organizationâ€™s marketing strategy (up to 2 pages)
d. Describe and assess one other important functional area strategy (up to 1 page)
â€¢ HR, Operations, etc.
Please note that the page limits are upper bounds. For example – no more than one page to describe the firms business level strategy (ex: differentiation strategy based on . . . ). If you can assess the firm’s financial performance and marketing strategy in a page each, I’m fine with that.
I recommend finding a fairly simple, non-diversified company to do this assignment on. That will allow you to provide adequate depth without exceeding page limits.