global marketing 45

1.According to your Lecture 12 supplement Notes: “ International Distribution Network Value – adding Services – provide Customers with Product Accessibility (Availability), Product/Market Information, profitable Distribution Services, Partner Relationship Support Services, and Financing”. Discuss, in – depth, these Functions of International Distribution Systems.

1.According to the Textbook, Major Factors that Influence International Distribution Decision are – Distribution Structure, Channel Management, and Channel Control. Discuss, in – depth, what you will Consider, and necessary Actions ( Strategies) – in these Three Important Factors. ( Page 474 – 499)


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