external speaker bonus 1

Please write a memo about the podcast interview with Brian Linton, founder and owner of United by Blue. United by Blue has a dual mission of providing durable outdoor goods as well as providing serious conservation cleanup work of our creeks, rivers, beaches, and streams.

This is a memo you write from the perspective of a competitor, potential alliance partner, interested in acquiring the company, potential entry in the market, …. you can choose, but make sure that this is clear. Pay attention to the details Brian reveals about how the company functions, choice of materials, activities, etc. think about the firm’s positioning (he literally speaks about differentiation), think about what the firm’s resources are …. and how all these aspects might influence “your firm” in its objectives/strategy.

Listen to the podcast as if you were on a conference and need to report back to your superior or to remember the important points to make your decision later on.


https://unitedbyblue.com/ (Links to an external site.)

https://unitedbyblue.com/pages/join-a-cleanup (Links to an external site.)

https://www.nytimes.com/2019/02/16/style/plastic-free-living.html (Links to an external site.)


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