• Use the internet or the Strayer Library to identify an organization that could benefit from the application of the I/O Model of Above-Average Returns (Figure 1.2 on page 15 in the text). Do not use Apple or Walmart in this exercise.

Discussion

Please respond to the following:

1. Identify an organization that could benefit from the application of

the I/O Model of Above-Average Returns (Figure 1.2 on page 15 in the

text). Follow the five steps to justify your answer. Do not use Apple or

Walmart in this exercise. Be sure to incorporate the relevant

vocabulary or terms from the chapter and give us the “why”

2.

• Can any firm beat Amazon in the marketplace? If not, why not? If so, how can they best do so? How formidable a competitor is Google for Amazon? Please explain. What are Amazon’s major strengths? Does it have any weaknesses? Please explain. Is Jet.com a potential concern for Amazon? Why or why not?
• Given the importance of understanding the external environment, why do some firms fail to do so? Provide examples of firms that did not understand their external environment. What were the implications of the firm’s failure to understand that environment?

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